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Is Privacy an Obsolete Concept

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17th March 2016 @ 3:30 pm - 6:30 pm

Conference Organisers

EEMA logoTrustCore logo

In collaboration with


Including discussion on the case between the Belgian State and Facebook

In cooperation with:

fed-over-justitie logoIs privacy still something that really exists or does it need to be redefined?

The ongoing case between the Belgian State and Facebook illustrates how most of our activities online are being tracked whether we like it or not. But what about pervasive use of google-analytics, the tracking of our buying habits on a vast number of online sites. For the short term it seems to be for our benefit and to provide us with better online service – but what if in future years such information is sold, for example to an insurance provider? Will the new GDPR give us any real protection in this wild wild west? We invite you to come and debate this issue with peers.

Prof. dr. Jo Pierson
is Associate Professor in Faculty of Economic, Political and Social Sciences and Solvay Business School at Vrije Universiteit Brussel and senior researcher at the research centre iMinds-SMIT. Rob Heyman is PhD researcher at the same centre. They will give a presentation on the changing role and meaning of privacy and data in the context of social media, based on the interplay between online platforms (like Facebook), governance and user practices. This is illustrated a.o. by the preparatory research report for the Belgian Commission for the Protection of Privacy (CPP), for the case between the Belgium State and Facebook.

Prof. dr. Peggy Valcke is Associate Professor at the Faculty of Law at KU Leuven (Centre for IT & IP Law – iMinds); Brendan Van Alsenoy is a legal researcher and PhD candidate at the same Centre. They will give a legal perspective on the subject and discuss how EU data protection law seeks to protect individuals within an increasingly data-driven society. The speakers will zoom on the issue of online tracking and discuss the ongoing litigation against Facebook in Belgium. The speakers will also look ahead at the potential impact of the General Data Protection Regulation in improving the protection of individuals online.


15:30-16:00    Registration – Passport / IDcard required for entry!
16:00-17:00    Thoughts to open the debate
17:00-18:00    Debate / Discussions
18:00-18:30    Drinks and networking


To register your interest to attend the briefing email registrations@eema.org, with the following information:
– name
– organisation
– job title
– email-address (work)
– mobile number.

Registration is free for EEMA members and by personal invitation. For all others there is a €50 registration fee.

Please note that places are limited to one person per company and EEMA members will be given priority.
Places will be confirmed week beginning 1 March. Please do not book any accommodation or travel until you have received a confirmation email in March.

The exact location will be sent with your confirmation.  Any questions contact erik.vanzuuren@eema.org


17th March 2016
3:30 pm - 6:30 pm


Gateway Building Luchthaven Nationaal 1J
1930 Zaventem, Belgium
+32 2 600 60 00


EEMA/Trustcore/Federale Overheidsdienst Justitie

Event Archive

Erik R van Zuuren
Prof dr Jo Pierson
iMinds-SMIT, Vrije Universiteit Brussel
Prof dr Peggy Valcke
KU Leuven Centre of IT & IP Law - iMinds