- This event has passed.
30th January 2017 @ 6:00 pm - 8:30 pm
Due to unavoidable business demands the speaker has had to withdraw on Monday, we have therefore, regrettably, decided to cancel the meeting
The issues ….. can they be trusted?
Where are they based and what is their future?
Change is the only constant – the methods and strategies of conducting online marketplaces have to change, competition is fierce and everyone is reinventing to seduce consumers.
The biggest four online shopping markets in the world will double in size over the next three years as consumers buy increasing amounts of goods through the internet. Online sales in the UK, US, Germany and China will grow by £320bn between now and 2018, expanding the size of the online market to £645bn, according to research from OC&C Strategy Consultants, PayPal and Google.
Customer loyalty is the essence of good business, however, when it comes to o-marketplaces people have an enormous choice. Variety and distinctiveness are imperative for one’s survival in the eMarketplace jungle. Every online seller is looking for ways to differentiate and generate repeat sales. Customer loyalty programs cost money, causing customer acquisition expenses to skyrocket.
Legal regulations and GDPR also require an improved security and original business model and selling strategies. So how far do hackers have to take cybercrime before online shoppers refuse to hand over sensitive data to online businesses? A recent survey revealed that some companies are losing in excess of $5 million in stolen data. Others have suffered losses that exceed $100 million. Not to mention the millions of consumers that have their credit card and bank account details compromised.
The activities of these perpetrators is estimated to harm the global economy to the tune of $2.1 trillion by 2018, as more leading corporations are targeted and concern spreads, the ripple will filter down to small businesses that rely on their online income to survive.
The whole idea of the evening is to keep it as informal and enjoyable as possible, with the invited speakers setting the scene, but with an entertaining and thought provoking debate including the delegates and we start and finish with drinks and refreshments.
Speaker’s invited from Amazon, Alibaba and Not-on-the-high-street
Free to EEMA & BCS members, £20 + VAT to non-members
Buffet and drinks